Online privacy is a huge issue these days with more private information of the individuals becoming vulnerable after each passing time. Facebook can even go to the extent where it might be watching you over your own machine’s webcam and recording your activities.
A newly discovered patent suggests that Facebook might be using a technology to see your expressions through the webcam or the smartphone camera to a particular content. Your reaction and the change in the facial expressions will let them know your take on the content you are viewing.
It would help them in knowing how the users feel towards it and will play a role in keeping them on the website for longer periods of time.
For example, if you smile after seeing the picture of particular friend, the algorithm will present more pictures of that particular friend in your news feed.
This patent application was submitted in 2014 and published in the year 2015 but was only spotted until now by CBInsights.
On the other hand, Facebook says that it has no intention of implementing this technology.
“We often seek patents for technology we never implement, and patents should not be taken as an indication of future plans,” says a spokesperson from Facebook.
Despite this statement, the document has raised concerns over the future plans of Facebook to personalize the news feed even more.
Back in 2014, the company was found to be manipulating the news feed of hundreds and thousands of users. This was done as an experiment to see whether this will affect the emotions of the people or not depending on the type of content they view in their news feed. After a while, the company confessed that it “failed to communicate clearly why and how we did it”.
Last year, a picture of the Facebook founder was circulating the web where the webcam and the microphone of his machine were covered with tape.
The public made a huge deal out of it but after the discovery of this patent, it seems that there is something to be concerned about.
- facebook-data-privacy: telegraphuk