Two years ago, the most popular denim brand Levi Strauss started a project with Google to come up with a ‘smart’ denim. The future of this popular fabric was the center of discussion at a recent international fashion fair in Paris.
The fair introduced a number of wearable innovations to the world including a waterproof jacket with sunscreen bands and a cable in the pocket to recharge a cellphone. There were jeans which helped in keeping the body temperature stable.
The newest trend for all the fashion designers is to take everyday wear and to transform it using the latest technologies. Clothing that can track heart rate, motion, and body temperature along with such shirts and trousers which can absorb moisture. These are the creations of the latest brands.
Talking about touch screen clothing, it can be designed in such a way that it must not visually stand out or go unnoticed depending on the designer. It is made from specially woven fabric.
The French-based fashion company Spinal Design has created jeans which help the wearers in providing directions without the use of mobile phones.
The Bluetooth sensors which have been stitched in the waistband of the jeans allow you to keep the smartphone out of your sight.
Spinal innovation director Romain Spinal says, “You put a destination into the pap (and) sensors will vibrate right if you need to turn right, left if you need to turn left.”
Back in 2015, a company from the eastern French town of Mulhouse designed a bikini that can tell the women when they should apply more sunscreen on their body.
Costing 149 euros ($163), it comes with a detachable ultraviolet sensor that sends a “sunscreen alert” through a smartphone or a tablet when the skin of the sunbather needs more protective cream.
The detector is calibrated to the skin type of the wearer and the amount of tan she wants for her skin. Spinal further added that it is “virtually devoid of any radiation”.
The spinal jeans from France cost 150 euros and also come with email notifications capability. He said, “They will vibrate differently depending on whether the message received is from your family, your friends or work, in a way that you won’t have to constantly check your email on weekends or on vacation.”
Google and Levi are also planning to release their denim jacket sometime this year but it will come at a heavy price of $350. This is because of the special interactive fabric used in it that also allows the wearer to order different products online.
There are numerous companies who have jumped onto the ‘smart’ denim bandwagon coming up with their own innovations to the fabric.
Brazilian textile maker, Vicugna Tex, has designed denim that will help in keeping the core temperature of the wearer stable.
An American designer Cone Denim has blended denim with technical textile fibers using equipment from motorcycles. This results in a sturdier fabric.
These companies also realize that they need to focus on making sure that their products are environmental friendly as well apart from being stylish and useful.
“The consumer demands greater traceability and ecology, especially when it comes to denim because it is a product that is a bit controversial,” said Marion Foret who is the fashion products chief for Premiere Vision Paris.
He further added that denim is a product “that doesn’t always carry the best reputation, so textile makers are forced to use more ecological processes.”
However, there are certain people as well who do not see the future of jeans in technology.
Aurelia Martin who is a student of fashion in Brussels says, “Connecting jeans to a smartphone is not necessarily wat we want to have. There are problems that are a little more essential in terms of production, the dye, the cotton, the (jeans) pretty weak longevity, and the quality.”
- smart denim: google